Determined to change the way extra virgin olive oil is perceived in the world market, Olive Vision created a premium product that is both a status symbol and a foodie’s delight. The company’s Moria Elea extra virgin olive oil has won numerous international awards for its taste and elegant packaging and Olive Vision continues on its mission to bring a taste of luxury to consumers worldwide.
One Part Passion, One Part Expertise
Bringing together a family’s passion for their olive grove and international marketing expertise, Olive Vision’s founders set out to offer consumers not just an excellent product, but a superior experience. Two of the best olive cultivars—Koroneiki and Manaki—are grown in the family grove in sunny, southern Greece, where they are harvested by hand and lovingly taken through a pressing and bottling process designed to guarantee the highest quality and safety standards, and to give the precious fruits the respect and attention they deserve.
A Touch of Myth
According to ancient legend, in her bid to become patroness of the city of Athens, the goddess Athena struck the ground with her spear and an olive tree sprouted from the rocks, symbolizing nourishment, peace and prosperity. In homage to this, Olive Vision named its flagship brand after this first tree, Moria Elea, to represent the origins and attributes of this exquisite olive oil.
Taste the Difference, Indulge in Luxury
With Moria Elea, Olive Vision transformed a superb culinary product into a coveted, luxury good. An award-winning extra virgin olive oil with an exquisite aromatic profile and rich, balanced flavor, Moria Elea is bottled by hand and packaged in top-quality, environmentally-friendly materials. The limited Deluxe edition, in its elegant glass bottle with natural cork stopper and cotton label, is individually numbered and presented in a handmade wooden case—as precious a gift today as it was in the days of legend.
Date Founded
2011
Number of Employees
3
Markets Where Olive Vision Is Active
Greece, Austria, Belgium, France, Germany, Netherlands, Romania, Russia, Switzerland, UK, USA; and internationally through online retailing
Why Olive Vision is Successful
Knowing that success is in the details, Olive Vision maintains control over the entire production process, from field to consumer, and combines passionate craftsmanship with state-of-the-art science to produce a truly premium product. Moria Elea’s superior quality and sophisticated branding have earned it a place in some of the world’s most exclusive retail outlets and prestigious kitchens, and it has been featured in print and broadcast media around the world.
The Innovative Edge
Armed with passion and expertise, Olive Vision set out to create a premium taste experience that lives up to the legend of the first olive tree, and Moria Elea embodies this myth perfectly—an olive oil that is both delicious and precious, nourishment and gift. In creating Moria Elea, Olive Vision is daring connoisseurs to reconsider how they look at olive oil and introduce a drizzle of luxury into their daily lives.
Challenges
Determined to establish Moria Elea as a lifestyle brand, Olive Vision is actively engaged in building a high-end market for its luxury products. To this end, the company organizes and participates in taste trials and events, promotes the nutritional benefits of extra virgin olive oil through interviews and publications and carefully places its products in exclusive sales points.
Goals for 2013
Olive Vision’s goal for 2013 is to reinforce its position in its current markets, as well as to enter new markets—specifically: Australia, China, Japan and Saudi Arabia.
Olive Vision Is Currently Looking For
Buyers, Distributors, Exporters
Awards Won
Olive Vision has been recognized as one of the best worldwide producers/products in its category and its flagship brand, Moria Elea, has won numerous awards for its quality and excellent presentation. These include:
- Silver Award for Taste and the Best Overall Design Award at the New York International Olive Oil Competition 2013 (for Moria Elea Deluxe).
- Silver Medal in Taste at Olive Japan – International Extra Virgin Olive Oil Competition 2013.
- Gran Prestige Gold Award at TerraOlivo International Extra Virgin Olive Oil Competition 2012 (for Moria Elea Deluxe).
- Judges’ Choice/Gold Medal for Packaging Design and Silver Medal for Taste at the Los Angeles International Extra Virgin Olive Oil Competition 2013 (for Moria Elea Deluxe).
