Icon Platforms is a pioneer in loyalty marketing and relationship management, offering customers some of the latest technologies focused on gamification solutions. With its own, astonishingly flexible cross-platform technology, strong R&D and a highly entrepreneurial management team, Icon Platforms offers clients access to powerful digital technologies whose applications are all but limitless.
A Real Game-Changer
Gamification, or Game Strategy, is one of the most innovative and fastest growing areas in the business, with fantastic results in expanding a company’s audience, maximizing user engagement, increasing brand loyalty and driving wanted behaviors. The techniques are applied to areas beyond marketing, like education and improving productivity, and experts anticipate further applications in fields like health care, financial services and even security. Icon Platforms offers a full range of B2B and B2C products and services in this area, positioning itself firmly in one of the hottest, emerging areas at the very forefront of digital marketing.
The Sky’s the Limit
Icon Platforms has developed its own gamification technology—the Talos Platform. Modular, scalable and server-based, the platform is virtually unlimited in scope and enables push and pull communication to any device, running any platform on any network. Secure, stable and fully adaptable, Talos is built to allow developers to focus on the user interface experience, and Icon Platforms provides exceptional support throughout. And of course, it’s not just about actively engaging consumers and driving them to stores; the technology affords companies analytics on consumer behavior and decision making, helping them to refine strategic plans and increase traffic and engagement.
To Achieve the Perfect Fit
In its short but impressive history, Icon Platforms’ pioneering R&D department and experienced management team have seen the company establish itself in its field and cater to the needs of several heavyweight clients—from football clubs to TV networks. In addition to its state-of-the-art Talos platform and technologies, the company also determines effective strategies tailored to each client’s market, including full cultural and regional localization.
Date Founded
2011
Number of Employees
25
Markets Where Icon Platforms Is Active
Greece, Europe, Balkans, Middle East, North Africa
Why Icon Platforms is Successful
The company’s success results from its ability to combine its cutting-edge Talos technology with meticulously planned business strategies and provide fully customizable vertical market packages. Icon Platforms provides clients with agile gamification solutions that can convert positive consumer sentiment into tangible transactions and increased revenue.
The Innovative Edge
What sets Icon Platforms apart is its hands-on involvement in one of the freshest, most effective areas of digital marketing—with its own, powerful cross-platform technology and an R&D team that keeps raising the bar, the company is at the vanguard of digital trends.
Challenges
Like any company that operates on the frontiers of its field, Icon Platforms often has to overcome the challenge of a market that’s not quite yet familiar with its products. The company often needs to introduce potential clients to the very concept of gamification before presenting its technology and products—but, with results that speak for themselves, organizations are eager to embrace the trend and benefit from the increased customer loyalty, talent development and business performance that Icon Platforms can help them achieve.
Goals for 2013
Icon Platforms’ goal for the coming year is to increase direct sales contacts through targeted presentations, internationally, to brands’ marketing and HR departments, and to build strategic partnerships with key marketing, consulting, content and technology companies in order to bolster indirect sales. The company is particularly interested in expanding its activities in Europe, the Middle East and North Africa, as well as entering into the South and North America and Russian market.
Icon Platforms Is Currently Looking For
Investors, Value-added partners
