Founded as a local producer of baked snacks, Chipita’s rapid expansion over the past decades makes it one of Greece’s most successful companies with international activity.
Conquering the world, one baked snack at a time
Chipita, through its 13 manufacturing plants strategically located around the world, produces and sells a wide variety of baked snacks in more than 35 countries, mainly under the 7DAYS brand. The company has even made strong inroads into the highly competitive, yet highly lucrative, Russian market, overcoming the country’s market particularities and intense incumbent competition along the way.
A Culture of R&D and Consistent Brand Building
Full propriety production facilities and an emphasis on R&D gives Chipita the agility to be first-to-market with new baked snack ideas. Also, heavy and persistent investment in advertising behind 7DAYS, the main Company Brand, create solid consumer preference and strong market position.
Chipita aims for the leading position in baked snacks in each of its diverse markets, following the same path of success that has led to its international recognition for more than three decades.
1973, Acquired by S. Theodoropoulos on 1988
Number of Employees
Markets Where Chipita Is Active
Albania, Armenia, Australia, Azerbaijan, Belarus, Bosnia, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Egypt, Estonia, FYROM, Germany, Greece, Hungary, Italy, Kazakhstan, Kosovo, Latvia, Lebanon, Lithuania, Malta, Mexico, Moldova, Montenegro, Nigeria, Poland, Romania, Russia, Saudi Arabia, Slovakia, Slovenia, Serbia, Ukraine, U.S.A., Uzbekistan
Why Chipita is Successful
Nimbleness has enabled Chipita to gain a foothold in a variety of markets, especially in the fragmented European market, scaling up and building critical momentum in the process. Now, the company maintains its lead by re-investing in technological expertise and consistent communication support behind the 7DAYS brand.
The Innovative Edge
Think R&D is just for tech companies? Think again. Chipita’s test-labs are abuzz with delicious new creations, driven by feedback from an army of on-the-ground market researchers and the latest production gadgetry. Chipita has deep belief in innovation so R&D is a key function which drives evolution. This development process has resulted in some of the company’s most successful products to date, like croissants, mini-croissants, bagels, pita chips, strudels, and tsoureki.
Each new market brings with a unique raft of challenges, in terms of operations, production and marketing. To accelerate market penetration, Chipita management deploys an ambitious entry strategy—based on persistence, consistency and heavy investment.
Goals for 2013
Chipita aims to retain its aggressive pace of growth, both by increasing its product categories and by entering new markets.