With a finger on the tourism industry’s pulse and with insider knowledge of its target market, Combadi is a young company that’s truly going places. A travel experiences aggregator that showcases exceptional itineraries from around the world, Combadi has ambitious plans for the global tourism trade—yet does its part to promote Greece as a welcoming holiday destination that is so much more that just sun and sea.
Something to Remember
Whether it’s pampering spa retreats, adventure holidays in remote corners of the world or offbeat activities like preparation for the zombie apocalypse, Combadi has just the thing. Recognizing its customers’ growing desire for extraordinary and truly memorable holidays, Combadi set off to be the online destination for exploring unique holiday ideas around the world. The company researches and presents an impressive array of proposals that cater to every taste—and, yes, that even includes a zombie-themed obstacle run!
Time to Rediscover Greece
With most Greek holidays centered around sunny beaches and ancient sites, Combadi decided it was time to break the mold. By offering a diverse range of options—from diving in the Ionian to canyoning in the mountains of the Greek heartland, and from wine tasting tours and agritourism to sculpting workshops with a family of artists—the company aims to broader Greece’s appeal as an exciting year-round destination.
It’s All in the Details
Fully aware that every travel experience begins with a dream, the company’s goal is to make the experience memorable from the get-go, providing customers with well researched, beautifully presented products that surpass expectations. Tellingly, in just its first few months, Combadi has already attracted customers from as far afield as Japan and the USA, and its website has won numerous awards for its design and functionality. The company is working on further enhancing users’ social experience and on expanding the Combadi community both on- and off-line.
Date Founded
2012
Number of Employees
3
Markets Where Combadi Is Active
Greece, Africa, Asia, Australia, Europe, North & South America
Why Combadi is Successful
Combadi is constantly on the lookout for out-of-the-ordinary ideas. The company works with local communities and talented individuals to offer unique products under the Combadi brand, including agritourism, adventure travel and themed holidays, but it’s as much about the customer as it is about the product. Being travelers themselves, the people behind Combadi know what it’s all about and make a point of giving their customers the attention they deserve, at every step of the way.
The Innovative Edge
Where most travel aggregators cater to wider audiences and offer run-of-the-mill holiday products, Combadi stands out by identifying unique opportunities and building partnerships with local holiday and travel-experience providers, to deliver only the most original ideas out there. The key is in the name: Combadi offers only hand-picked holidays from which customers are guaranteed to come back different.
Challenges
As a start-up, Combadi faced an uphill battle to gain the trust of the holiday providers it approached, but it won them over through perseverance, professionalism and by providing a quality platform through which to present their products. The company went on to build strong partnerships, enabling it to offer the first-class content that gives it its competitive edge.
Goals for 2013
As a very young company, Combadi’s goal for 2013 is to secure funding from an early-stage venture capital investor or specialist fund in order to leverage its experience in the sector. To this end, the company has developed a solid business plan with particular emphasis on its financial and marketing strategy.
Combadi Is Currently Looking For
Investors
Awards Won
Combadi has received much recognition for the exceptional design and content of its website. It has been awarded ‘Site of the Day’ by awwwards.com (3 January 2013), and has been featured on a number of websites, including:
- inews.gr
- newsbeast.gr
- makebetterwebsites.com
- patterntap.com
- thebestdesigns.com
- webcreme.com
- siteinspire.com
